Within the legal framework, you can object to processing of your data, withdraw your consent or have your data deleted at any time. You always have the option of travelling anonymously, i.e. with no recording of your personal data. 

Public transport companies use your personal data exclusively in the context of service provision and to offer you added value along the mobility chain (e.g. tailored offers and information, support or compensation in the event of disruption). Your data will therefore be used only for the development, provision, optimisation and evaluation of our services or in order to maintain the customer relationship.

Your data will be disclosed only to selected third parties listed in this privacy policy and only for the purposes explicitly stated. If we appoint third parties to process data, they are obliged to comply with our data protection standards.

The public transport companies guarantee careful handling of customer data and security and protection of your data. We ensure that the necessary organisational and technical precautions are in place.

The zb Zentralbahn AG privacy policy is based on the definitions used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand, both for the public and for our customers and business partners. To ensure this, we would like to begin by explaining the terminology used.

The following are some of the terms used in this privacy policy:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by connection to information such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.n.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing

Processing means any operation or set of operations that is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or another form of provision, comparison or linkage, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent from data subjects means any freely given, specific, informed and unambiguous indication of data subjects’ wishes by which they, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to them.

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

zb Zentralbahn AG
Bahnhofsstrasse 23
6362 Stansstad
Schweiz

+41 58 668 80 00
info@zentralbahn.ch
zentralbahn.ch

The websites operated by zb Zentralbahn AG use cookies. Cookies are text files that are stored on a computer system via an Internet browser.  

Many websites and servers use cookies. Many cookies contain a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific Internet browser in which the cookie is stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified via the unique cookie ID.  

By using cookies, zb Zentralbahn AG is able to provide the users of this website with user-friendly services that would not be possible without cookie storage.  

Cookies make it possible to optimise the information and offers on our website for the benefit of the user. As mentioned previously, cookies enable us to recognise the users of our website. This makes it easier for users to use our website. For example, users of a website that deploys cookies do not have to re-enter their access data each time they visit the website, because this is done by the website and the cookie stored on the users’ computer systems. Another example is the cookie for a shopping basket in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping basket.  

At any time, the data subject may prevent our website from saving cookies by changing the relevant setting in their Internet browser and thus permanently blocking the saving of cookies. Furthermore, cookies that have already been saved can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the saving of cookies in their Internet browser, not all functions of our website may be fully usable. 

The zb Zentralbahn AG website collects a range of general data and information when a data subject or automated system accesses the website. This general data and information is stored in the server log files. The collected data can be (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (also called the referrer), (4) the sub-websites that are reached via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems. 

When using this general data and information, zb Zentralbahn AG does not identify the individual data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content and advertising on our website, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Therefore, zb Zentralbahn AG analyses this anonymously collected data and information statistically with the aim of increasing data protection and data security at our enterprise and of ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

4a. Payment data

When you pay by credit card, we forward your card details to your card issuer via our payment service provider (acquirer). The transfer is performed exclusively for the purposes of authorisation and transaction processing and in encrypted form. If you decide to make a card payment, you will be asked to enter all mandatory information (payment card type, payment card number, CVC2/CVV2, expiry date, first name, last name). Under certain circumstances, it may be necessary to authenticate yourself as an authorised cardholder, e.g. using the 3-D Secure procedure.

On the zb Zentralbahn AG website, users are given the option to subscribe to our newsletter. The input screen used for this purpose determines what personal data is transmitted to the controller when the newsletter is subscribed to.

zb Zentralbahn AG provides its customers and business partners with information about its services at regular intervals by means of a newsletter. Our company newsletter can be received by the data subject only if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, on the first occasion that the newsletter is sent, a confirmation e-mail using the double opt-in procedure will be sent to the e-mail address entered by a data subject. This confirmation e-mail is used to check whether the owner of the e-mail address (as the data subject) has authorised the receipt of the newsletter.  

Upon subscription to the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of subscription. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves as a legal safeguard for the controller.  

The personal data collected upon subscription to the newsletter will be used exclusively for sending our newsletter. Subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of or subscription to the newsletter,  as could be the case in the event of changes to the newsletter service or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be forwarded to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. Consent to the storage of personal data, which the data subject has given us for the purposes of sending the newsletter, can be withdrawn at any time. A link that enables the data subject to revoke consent can be found in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly via the controller’s website or to inform the controller of this in another way. 

Newsletters from zb Zentralbahn AG contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in HTML format to enable log file recording and log file analysis. This makes it possible to carry out a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, zb Zentralbahn AG is able see if and when an e-mail was opened by a data subject and which links in the e-mail were accessed by data subjects.  

Such personal data collected via the tracking pixels in the newsletters is stored and evaluated by the controller to optimise sending of the newsletter and to tailor the content of future newsletters even better to the data subject’s interests. This personal data will not be passed on to third parties. Data subjects are entitled to withdraw the special declaration of consent given in this regard at any time using the double opt-in procedure. After consent is withdrawn, this personal data will be deleted by the controller. zb Zentralbahn AG automatically regards unsubscribing from the newsletter as a revocation. 

In accordance with legal provisions, the zb Zentralbahn AG website includes information that enables rapid electronic communication with our company, as well as direct communication with us, including a general electronic mail (e-mail) address. If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller is stored for the purpose of processing or for contacting the data subject. This personal data will not be forwarded to third parties.

The controller shall process and store the data subject’s personal data only for the period necessary to achieve the purpose of storage or as far as allowed by the European legislator or other legislators in laws or regulations to which the controller is subject. 

If the storage purpose no longer applies or if a storage period allowed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the legal provisions. 

a) Right to confirmation

Each data subject shall have the right as granted by the European legislator to obtain from the controller confirmation as to whether or not their personal data is being processed. If data subjects wish to assert this right of confirmation, they may contact an employee of the controller at any time.

b) Right to information

Any data subject has the right as granted by the European legislator to obtain from the controller, at any time and free of charge, information on the personal data stored about them and a copy of that information. Furthermore, the European legislator has granted the data subject access to the following information: 

• the purpose of the processing
• the categories of personal data concerned  
• the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations  
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period  
• the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing  
• the right to lodge a complaint with a supervisory authority  
• where the personal data is not collected from the data subject, any available information as to its source  
• the existence of automated decision-making, including  
• profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject. 

Furthermore, the data subject has a right to be informed whether personal data has been transferred to a third country or to an international organisation. Where this is the case, the data subject shall also have the right to be informed of the appropriate safeguards relating to the transfer. 

If data subjects wish to assert this right of access, they may contact an employee of the controller at any time. 

c) Right to rectification

Data subjects shall have the right as granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data relating to them. Taking into account the purposes of the processing, the data subject shall also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.  

If data subjects wish to exercise this right to rectification, they may contact an employee of the controller at any time. 

d) Right to erasure (right to be forgotten)

Data subjects shall have the right as granted by the European legislator to obtain from the controller the erasure of personal data relating to them without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies: 

• The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
• the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR, and where there is no other legal basis for the processing.  
• The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.  
• The personal data has been processed unlawfully.  
• The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.  
• The personal data has been collected in relation to the services offered by  the information society referred to in Article 8(1) GDPR. 

Where one of the aforementioned reasons applies and data subjects wish to request the erasure of personal data stored by zb Zentralbahn AG, they may, at any time, contact an employee of the controller. The zb Zentralbahn AG employee shall ensure that the erasure request is complied with immediately.  

If the personal data has been made public by zb Zentralbahn AG and our company, as the controller, is obliged pursuant to Article 17(1) GDPR to erase the personal data, zb Zentralbahn AG shall, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers responsible for processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, that personal data, provided that processing is not required. The zb Zentralbahn AG employee will arrange the necessary measures in individual cases.

e) Right to restriction of processing

Any data subject has the right as granted by the European legislator to require from the controller restriction of processing where one of the following applies: 

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.  
• The processing is unlawful, and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.  
• The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.  
• The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification of whether the controller’s legitimate grounds override those of the data subject. 

Where one of the aforementioned requirements applies, and data subjects wish to demand the restriction of personal data stored by zb Zentralbahn AG, they may contact an employee of the controller at any time. The zb Zentralbahn AG employee will arrange for the restriction of processing.

f) Right of data portability

All data subjects shall have the right as granted by the European legislator to receive the personal data relating to them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant Article 6(1)(a) GDPR or  Article 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.  

Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, data subjects have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.  

In order to assert the right to data portability, the data subject may contact a zb Zentralbahn AG employee at any time. 

g) Right to object

Data subjects shall have the right as granted by the European legislator to object, on grounds relating to their particular situation, at any time to processing of personal data relating to them which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.  

zb Zentralbahn AG shall no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims. 

Where zb Zentralbahn AG processes personal data for direct marketing purposes, data subjects shall have the right to object at any time to processing of personal data relating to them for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to processing by zb Zentralbahn AG for direct marketing purposes, zb Zentralbahn AG shall no longer process the personal data for such purposes.

Furthermore, where personal data is processed for scientific or historical research purposes or statistical purposes pursuant to Article 89 (1) GDPR, data subjects, on grounds relating to their particular situation, shall have the right to object to processing by zb Zentralbahn AG of personal data relating to them, unless the processing is necessary for the performance of a task carried out for reasons of public interest.  

In order to assert the right to object, the data subject may contact any zb Zentralbahn AG employee at any time. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, data subjects may also exercise their right to object by automated means using technical specifications. 

h) Automated individual decision-making, including profiling

Data subjects shall have the right as granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects relating to them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests , or (3) is based on the data subject’s explicit consent.  

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) it is based on the data subject’s explicit consent, zb Zentralbahn AG shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view and contest the decision.  

If data subjects wish to exercise the rights concerning automated individual decision-making, they may contact an employee of the controller at any time.

i) Right to revoke consent

Any data subject has the right as granted by the European legislator to withdraw consent to the processing of personal data at any time.  

If data subjects wish to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

The controller collects and processes applicants’ personal data for the purpose of handling the application process. Processing can also be carried out electronically. This is particularly the case if an applicant sends the relevant application documents to the controller by electronic means, such as by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the legal provisions. If the controller does not conclude an employment contract with the applicant, the application documents will automatically be deleted six months after notification of the rejection decision, provided that deletion does not conflict with any other of the controller’s legitimate interests. Other legitimate interest in this sense includes a burden of proof in proceedings under the General Equal Treatment Act. 

The controller has integrated components of Facebook on this website. Facebook is a social network.  

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network with friend requests.  

Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.  

With each impression of one of the individual pages of this website, which is operated by the controller and into which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted via the Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific sub-page of our website was visited by the data subject.  

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the Facebook account belonging to the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account belonging to the data subject and stores this personal data.

Facebook always receives information from the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Facebook component. If data subjects do not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://en- gb.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook provides to protect the data subject’s privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook. 

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis means the collection, collation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (called a referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimise a website and for a cost-benefit analysis of internet advertising.  

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.  

The controller uses the addition “_gat._anonymiseIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s Internet connection is shortened and anonymised by Google if access to our Internet pages is from a Member State of the European Union or from another state that is party to the European Economic Area (EEA) Agreement.  

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to analyse the use of our website, to compile online reports that reflect the activities on our website and to provide other services related to the use of our website.  

Google Analytics places a cookie on the data subject’s information technology system. Cookies have already been explained above. Saving the cookie enables Google to analyse the use of our website. With each impression of one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the data subject’s information technology system is automatically prompted to submit data to Google via the Google Analytics component for the purpose of online analysis. Via this technical procedure, Google gains knowledge of personal data, such as the data subject’s IP address, which Google uses, among other things, to understand the origin of visitors and clicks, and to enable subsequent commission calculations.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Upon each visit to our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via this technical process to third parties.  

At any time, the data subject may prevent our website from saving cookies, as described above, by changing the corresponding setting in their Internet browser and thus permanently blocking the saving of cookies. Such an adjustment to the Internet browser used would also prevent Google from saving a cookie on the data subject’s information technology system. Furthermore, cookies that have already been saved by Google Analytics can be deleted at any time via an Internet browser or other software programs.  

Furthermore, the data subject has the option to object to the collection of data relating to the use of this website by Google Analytics, as well as to object to and prevent the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on website visits may be transmitted to Google Analytics. Installation of the browser add-on is regarded by Google as an objection. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on. 

Further information and the applicable Google data protection provisions may be retrieved at https://policies.google.com/privacy?hl=en&gl=de and at https://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/en_gb/analytics/ . 

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place adverts in Google’s search engine results and in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance that can ensure that an advert is only displayed in Google’s search engine results if the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the adverts are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords.  

The operating company of the Google Adwords service is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.  

The purpose of Google AdWords is to advertise our website by displaying interest-based adverts on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party adverts on our website.  

If a data subject visits our website via a Google advert, a conversion cookie is stored on the data subject’s information technology system by Google. Cookies have already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the conversion cookie has not yet expired, it is used to track whether certain sub-pages, such as the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a person who visited our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase.  

The data and information collected via the use of the conversion cookie is used by Google to compile visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the relevant AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.  

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Upon each visit to our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via this technical process to third parties.  

At any time, the data subject may prevent our website from saving cookies, as described above, by changing the corresponding setting in their Internet browser and thus permanently blocking the saving of cookies. Such an adjustment to the Internet browser used would also prevent Google from saving a conversion cookie on the data subject’s information technology system. Furthermore, cookies that have already been saved by Google AdWords can be deleted at any time via an Internet browser or other software programs.  

The data subject also has the option of objecting to interest-based advertising by Google. To do so, data subjects must access the link www.google.com/settings/ads from each of the Internet browsers they use and change the required settings there.  

Further information and the applicable Google data protection provisions may be retrieved at https://policies.google.com/privacy?hl=en&gl=de.

We use Hotjar from Hotjar Ltd (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) to better understand the needs of our users and to optimise the services on this website. 
Hotjar’s technology gives us a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click on, what they like and don’t like, etc.), and this helps us to tailor our services to our users’ feedback.  

Hotjar works with cookies and other technologies to collect information about our users’ behaviour and their end devices (in particular the IP address of the device (recorded and stored only in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website).  

Hotjar stores this information in a pseudonymised user profile.
The information will not be used by Hotjar or by us to identify individual users or merged with other data about individual users. For more information, see Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy 

Deactivating Hotjar

If you do not want Hotjar to collect your data, you can activate the Hotjar opt-out. You have the option of deactivating or reactivating the collection of data by Hotjar simply by clicking on the red Deactivate Hotjar button. Please note: deleting cookies, using the incognito/private mode in your browser or using a different browser will result in data being collected again.

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be described as an audiovisual platform, allowing users to share photos and videos and also to redistribute such data on other social networks.  

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each impression of one of the individual pages of this website, which is operated by the controller and into which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted via the Instagram component to download a display of the corresponding Instagram component from Instagram. As part of this technical process, Instagram receives information about which specific sub-page of our website was visited by the data subject.  

If the data subject is logged in to Instagram at the same time, Instagram recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the Instagram account belonging to the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.  

Instagram always receives information from the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Instagram component. If data subjects do not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website. 

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.  

The controller has integrated components of X on this website. X is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called posts, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with X. However, the posts are also displayed to the followers of the relevant user. Followers are other X users who follow a user’s profile. X also makes it possible to address a broad audience via hashtags, links or reposts.  

The operating company of X is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.  

With each impression of one of the individual pages of this website, which is operated by the controller and into which an X component (X button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted via the X component to download a display of the corresponding X component from X. Further information on the X buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, X receives information about which specific sub-page of our website was visited by the data subject. The purpose of integrating the X component is to enable our users to disseminate the content of this website, to raise awareness of this website in the digital world and to increase our visitor numbers.  

If the data subject is logged in to X at the same time, X recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the X component and assigned by X to the X account belonging to the data subject. If the data subject clicks on one of the X buttons integrated on our website, the data and information transmitted with it are assigned to the data subject’s personal X user account and stored and processed by X.  

X always receives information from the X component that the data subject has visited our website if the data subject is logged in to X at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the X component. If data subjects do not want this information to be transmitted to X, they can prevent the transmission by logging out of their X account before accessing our website.  

The applicable X data protection provisions are available at https://twitter.com/privacy?lang=en. 

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that enables video publishers to upload video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why entire films and television programmes as well as music videos, trailers or videos created by users themselves can be accessed via the Internet portal.  

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.  

With each impression of one of the individual pages of this website, which is operated by the controller and into which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted via the YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/en/.  
As part of this technical process, YouTube and Google receive information about which specific sub-page of our website was visited by the data subject.  

If data subjects are logged in to YouTube at the same time, YouTube can tell which specific sub-page of our website the data subject is visiting when they access a specific sub-page containing a YouTube video. This information is collected by YouTube and Google and assigned to the YouTube account belonging to the data subject.  

YouTube and Google always receive information from the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the YouTube video. If data subjects do not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.  

The data protection provisions published by YouTube, which can be accessed at  https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google. 

Article 6 I lit. a GDPR serves for our company as the legal basis for processing operations, for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations as are necessary for the implementation of pre-contractual measures, e.g. in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, processing is based on Article 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In that case, processing would be based on Article 6 I lit. d GDPR. Ultimately, processing operations could be based on Article 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases rest on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, clause 2 GDPR). 

Where the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

The criterion for the duration of the storage of personal data is the relevant statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided it is no longer required for the contract fulfilment or contract initiation.

We shall inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order for a contract to be concluded, it may be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee shall inform the data subject as to whether the provision of the personal data is legally or contractually required or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided. 

As a responsible company, we do not use automated decision-making or profiling.

If you have any questions about data protection, please contact our data protection advice service. 

zb Zentralbahn AG
Data Protection
Bahnhofstrasse 23
6362 Stansstad

datenschutz@zentralbahn.ch

To ensure that your journey runs smoothly, your travel and purchase data are forwarded within the NDS.

We process this data for the purpose of entering into, managing and processing contractual relationships.

We process your data for purposes related to communication with you, in particular to respond to enquiries and assert your rights and to identify you in the event of concerns or difficulties across public transport and to provide you with the best possible support, as well as to process any claims for compensation.

Customer and subscription data are required and processed in order to secure revenue (checking validity of travelcards or discount cards, collection, combating abuse). Incidents of travelling without a valid or partially valid ticket can be recorded in a national register of fare evaders.

The Alliance SwissPass office, managed by ch-integral, fulfils the legal mandate defined in the Swiss Passenger Transport Act to collect travel data for the correct revenue distribution. Its office acts as the mandate holder for revenue distribution within the NDS on behalf of the companies that belong to the NDS.

For services that you purchase using the SwissPass login, the data is then stored in the central customer database (NOVA). To enable single sign-on (SSO) (one login for all applications that offer use of their services with the SwissPass login), the login, card, customer and service data mentioned above are also exchanged between the central SwissPass login infrastructure and us during the authentication process.

The data collected when purchasing public transport services is also processed for marketing purposes in certain cases. If you have given your consent and processing is carried out or contact is made with you for this purpose, this will be carried out only by the transport company or association from which you have purchased the corresponding public transport service. Processing or contact by the other transport companies and associations of the NDS will occur only in exceptional cases and under strict conditions and only if the assessment of the data shows that a particular public transport offer could provide added value for you as a customer. An exception to this is processing and contact by SBB. SBB conducts the marketing mandate for NDS services (e.g. GA Travelcard and Half Fare Travelcard) on behalf of NDS and may contact you regularly in this role. We also process your data for market research purposes, in order to improve our services and for product development.

We analyse your data anonymously in order to be able to further develop the overall public transport system in line with customer needs.

For cross-border journeys, SBB will inform you by e-mail or SMS about the upcoming journey and any delays or cancellations.
You can unsubscribe from these notifications. For group trips, we will inform you via SMS about your group reservation and any delays or cancellations. You can decide for yourself whether you would like to receive these notifications when booking a group tour.

If your journey involves foreign transport companies, information will also be passed on to the relevant foreign providers/transport companies. However, this occurs only to the extent necessary to check the validity of tickets and to prevent misuse.